MediaCorp, Singapore's biggest terrestrial broadcaster just moved house, from its venerable location in the middle of Singapore on Caldecott Hill to One-North, which is situated in the south of Singapore. They had a grand opening on 8th December 2015, graced by no less than the PM of Singapore. MediaCorp, which has had many name changes over the years, from Radio Television Singapore (RTS) to Singapore Broadcasting Corporation (SBC) to Television Corporation of Singapore (TCS) before it settled on MediaCorp today. Indeed for as long as independent Singapore has been around, MediaCorp has been there. But this blog entry is not to celebrate its longevity. Rather I was struck by its newest corporate logo:
Yes, it is quite different, but somehow, my mind reacts to this MediaCorp logo with a recall reaction. Can't help it. Some Freudian slip or parapraxis perhaps? Psychologists would probably tell me that the latter image has been so seared into my unconscious due to some subdued conflict, wish, or line of thought that I associate one with the other. Sheesh. By way of clarification, I am no Microsoft hater. Why didn't MediaCorp choose a more Apple-like logo I wonder? Maybe because it doesn't want a law suite on its hands.
I suppose this confusion will only ever go away when MediaCorp next changes its corporation look and feel. Till that day comes... Till then, I wish MediaCorp the best in its newest incarnation.