Breadtalk didn't really have to stop selling its "fresh" soya milk, really. It just has to learn to tell real 'fresh' milk from, err..not real 'fresh' milk, that's all. Short of having a cow (or soya milk making apparatus at the back of the kitchen), this is what fresh milk looks like:
It would have saved itself 50,000 pork floss buns, a red face and a lot of goodwill. While nobody is complaining about those freebies, for some, the damage is already done..