The 2010 FIFA World Cup South Africa kicks off today. Broadcast rights to this series of games for Singapore has proven to be very challenging this year, and the Telcos Singtel and Starhub may not be able to recoup their investment. From what I heard, people are happy enough to catch the shows at many 'eating' and 'drinking' places free of charge. Of course you would be encouraged to pay for drinks and snacks, but the atmosphere may be better. Anyway, here is a list of Kopitiam locations around Singapore where you can get the show 'live' and for free, on large screens.