A sharing we will go

Well, things develop really fast, or is it that I am slow? Lui Tuck Yew has now announced that the government is jumping into the commercial fray by mandating that any and every content, whether exclusively obtained by any media company, such as Singtel and Starhub, have to be shared. i.e. made available on each other's setup boxes. And this is suppose to kick in from September 2010.

Sadly, this doesn't apply to the monopoly broadcasts that Singtel has earlier secured for the BPL games. Otherwise, there will really be no need for soccer-mad fans to subscribe to mio TV in order to get their BPL broadcasts for the next 3 years.

But this is the right direction. Hopefully, prices will come down as a result of mandating the sharing of 'exclusive' content. Signing up for an extra box wasn't a good idea to start with. The question now is - how much Singtel/Starhub are going to charge their rival's subscribers for the content originating from each other? From a commercial standpoint, it has to break even on their investment, plus some margin on top of that. And probably enough to 'persuade' people to subscribe to mio TV / Starhub Cable.

Well, lets see.